Naver, Cacao Popular Characters, Evolution to 'Virtual Influer' with Fandom

The character of Naver and Caca, who started with emoticons and goodies, and the Cauca's character intellectual property (IP) industry was expanded to the Social Media Influids, such as YouTube and Instagram.

The character 'BT21' created with the Naver Line Friends with the bulletproof boy band was attracted to the hot dog food video on YouTube. Also, Cacao's Ryan and Chun-sik character was attracted to the Dance Cover image of K Pop Singer, such as Red Velvet, Espa and NCT Dream.

Naver and Cacao plan to give these characters to world views and unique nature, and is a plan to use them as a virtual infinity that has fandoms.

Line Friends BT21 made by bulletproof on virtual influence **

It is a fabrics that have been advertised by your support. Thanks to the Essal Taz!

Line Friends 'BT21' Character Algiers, in May, the Emart, cooperated with the Formal Brand Picock, and showed a hot dog food.

BT21 is a character created directly with the K Pop Group Bulletproof Boys, with the line frys, and Algeri made a member 'Jin'. Algiers is uploading not only hot dog food, but also for udon, Nacho, etc.

BT21 is a virtual digital influenza of the Line Friends, including the official fandom of 'Easy Tas'. BT21 will continue to upload content such as food, ASMR, and movement like actual inffulane.

Based on the 19th, the BT21 YouTube account subscribers are 4.6 million, the instagram official account has 6 million people followers, which are popular with real stars.

The Line Friends official is BT21 is active as a linefr lens digital influenza. Especially, Alger's hot dog food content is released, I have exceeded 150,000 views, he said. In the future, the BT21 Character's Story and the World Views will expand the worldview and the content that can communicate with MZ generations I explained planning.

The Line Friend is interested in the Meta-bus-based virtual character IP content project, including partnership with 3D content startup Euphon Interactives, which has recently produced a virtual infinity 'Apoki'.

The Line Friends officer said, The Company has recently administered to the metaverse-based digital entertainment business, including collaboration with the next-generation virtual star 'Apoko' production.

Cacao, Ryan, Chun-sik Dance video topic ... Fans and Senses like influenza

Cacao is also taking advantage of these characters in the Kakao Portrait of the Kakao Friends, the short-forming dance cover of Lion and Chun-sik character, and the playlist video.

Especially on the 3rd Sunday, Ryan and Chun's SM Entertainment Girl Group 'Espa' 'NeXT Level' dance cover video is available for 2 weeks.

Cacao's character IP business, which began with emoticons, is a Guts, Kakao Friendship flagship store, café, etc. Being beyond the offline business, such as Cafe, Cafe, is focusing on SNS content production.

Cacao is currently operating a 'Chun-sik picture diary' account on Twitter. Chun Chun is communicating with fans as a virtual influenza, such as a playlist, which is directly picked up through this account, and a picture of his appearance.

Cacao officials said, Ryan, Chun-sik, etc. character, etc., and are presenting multiple content so that they can communicate with fans as a virtual influence as a virtual influence.

The Kakao Friends character has a world view and story, respectively. As users understand this worldview, they have communicated with them, and have emotional bonds, such as real influenza.

Line Friends Netflix 'Brown' Character Full Reunias is also available

Naver is scheduled to be on Netflix original contents using linefr lens character.

Linefriends are currently working with Netflix, and the original character, Brown is the main character.

The Line Friends official said, I published a partnership with Netflix at the end of 2019, and now the Brown Character feature animation is made in Netflix. The release date was not specifically confirmed.

Game Nexon has joined the riders, such as Chichi and 'Brown', including Collaboration, Kart Rider Rush Plus, in May.

Cacao did not disclose specific plans for contents production such as films, animations that utilize characters, and animations, but the idea of ​​creating content was confirmed.

Kakao officials said, It is not a step that can reveal a genre or concrete plan, but since a long time ago, the troubles are continuing.

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